Ulta Beauty has unveiled ambitious growth plans for 2026, targeting a net sales increase of 4-6% and the opening of 200 new stores across the United States over the next three years. This expansion will elevate Ulta's total store count to over 1,800, marking a shift from recent years of slower growth. The retailer aims to broaden its loyalty program to 50 million members by 2028, appealing to a more diverse demographic, including men and younger generations. With its partnership in Target stores, Ulta is attracting new customers and enhancing its competitive edge against rivals like Sephora.