Sephora has announced plans to significantly expand its footprint in the UK, with 20 new stores set to open by 2027. This follows its return to the UK market in 2022 after a 17-year absence. Currently operating six stores, Sephora will debut a new 6,727ft² location in Liverpool ONE in spring 2025, featuring top brands like Rare Beauty and GXVE by Gwen Stefani.

The brand’s renewed focus on the UK has already shown impressive results. In June 2024, the Trafford Centre store in Manchester became its first northern location, attracting over 3,000 visitors on opening day and boosting footfall by 25.7% compared to the same week in 2023.

To support its growth, Sephora partnered with DHL Supply Chain in August 2024 to enhance logistics and e-commerce operations. With a blend of strategic partnerships and a commitment to delivering premium experiences, Sephora is poised to make a lasting impact in the UK beauty market. 🛍️